Brooke Shelton
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Trained Meta's AI Ad Systems
Built and trained enforcement models that determine which ads run and how algorithms optimize.
Authored Meta’s Ad Policies
Wrote the global rules governing ad approvals, pricing, and delivery.Â
Managed $500M+ in Ad Spend
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Directed campaigns for global brands, high-growth startups, and VC-backed companies.
Generated $20B+ in Client Revenue
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Scaled campaigns into the tens and hundreds of millions with consistent ROI.
Advisor to C-Suites
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Consulted executives at BetterHelp, Ro, Hims, Merck, Smile Direct Club, Weight Watchers, Athletic Greens, and Farmer’s Dog.
Received A #1 Sales Award at Meta
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Ranked a top-performing client service sales award.Â
Co-Founder, Meta’s Venture Capital Ads IncubatorÂ
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Accelerated portfolio companies with advanced campaign design and creative systems.Â
Ex-Boston Consulting Group Consultant
Advised Fortune 500 corporations, government agencies, and defense contractors on marketing budgets and procurement.
Highest Distinction, Duke University
B.A. in Behavioral Economics & Sales Psychology.
Scaled First Company from $0 to $4M+ in Year One
 Achieved high-margin growth with zero full-time staff using the same ad frameworks delivered to clients today.