Trained Metas Ads AI Systems
Built and trained enforcement models that determine which ads run and how algorithms optimize.
Authored Meta’s Ad Policies
Wrote the global rules governing ad approvals, pricing, and delivery.
Managed $500M+ in Ad Spend
Directed campaigns for global brands, high-growth startups, and VC-backed companies.
Generated $20B+ in Client Revenue
Scaled campaigns into the tens and hundreds of millions with consistent ROI.
Advisor to C-Suites
Consulted executives at BetterHelp, Ro, Hims, Merck, Smile Direct Club, Weight Watchers, Athletic Greens, and Farmer’s Dog.
Received A #1 Sales Award at Meta
Ranked a top-performing client service sales award.
Co-Founder, Meta’s Venture Capital Ads Incubator
Accelerated portfolio companies with advanced campaign design and creative systems.
Ex-Boston Consulting Group Consultant
Advised Fortune 500 corporations, government agencies, and defense contractors on marketing budgets and procurement.
Highest Distinction, Duke University
B.A. in Behavioral Economics & Sales Psychology.
Scaled First Company from $0 to $4M+ in Year One
Achieved high-margin growth with zero full-time staff using the same ad frameworks delivered to clients today.